This Privacy Policy describes how Beardly ("we", "us", or "our") collects, uses, and discloses your information when you use our mobile application (the "App"). Please read this Privacy Policy carefully to understand our practices regarding your personal data.
1. Information We Collect
1.1. Personal Information
• Profile information: name, age, ethnicity, and other demographic details you provide during onboarding or in your profile • Physical characteristics: beard traits, growth patterns, hair thickness, facial hair distribution, and grooming habits • Health & lifestyle information: sleep habits, exercise frequency, diet preferences, stress levels, supplement usage, and other wellness data you choose to share • Optional beard photos: images you upload to track your beard growth progress, which may include facial images • Account information: email address and authentication details provided through Apple Sign-In
1.2. Usage Data
• App usage statistics: frequency and duration of app sessions, features accessed, and interaction patterns • Performance data: growth tracking metrics, routine completion rates, and progress measurements • Feature interaction: which features you use most frequently, how you navigate the app, and which content you engage with • Device information: device type, operating system, unique device identifiers, and connection information
2. How We Use Your Information
We use the information we collect for the following purposes:
• Personalization: Provide tailored beard growth recommendations based on your specific profile, traits, and goals • Progress tracking: Enable you to monitor your beard growth journey and visualize improvements over time • Service optimization: Improve our algorithms, recommendations, and app functionality based on user patterns and feedback • Notifications: Send optional reminders about your beard care routine, tips, and important updates (with your permission) • Technical support: Diagnose problems, troubleshoot issues, and improve app performance • Research: Aggregate anonymized data to conduct research on beard growth patterns and optimization techniques
3. Data Storage and Security
We implement a variety of security measures to maintain the safety of your personal information:
• Primary storage: Your data is stored in your device's secure local storage with industry-standard encryption • Cloud backup: We use secure cloud services with end-to-end encryption for data synchronization and backup • Data transmission: All data sent between your device and our servers uses industry-standard TLS/SSL encryption • Access controls: We restrict access to personal information to authorized employees who need it to operate, develop, or improve our services • Retention limits: We store personal data only as long as necessary to provide our services or as required by law
4. Data Sharing
We do not sell your personal information to third parties. We may share your information in the following limited circumstances:
• Service providers: With trusted third parties who assist us in operating our app, conducting our business, or servicing you (e.g., cloud storage, analytics, customer support) • Legal compliance: When we believe in good faith that disclosure is necessary to comply with the law, enforce our policies, or protect our or others' rights, property, or safety • Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality agreements • Aggregated analytics: Non-personal, statistical data that cannot reasonably be used to identify you
5. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
• Access: Request copies of your personal data we hold • Portability: Export your personal data in a structured, commonly used format • Deletion: Request deletion of your account and associated data • Correction: Request updates to inaccurate or incomplete data • Restriction: Limit the processing of certain data under specific circumstances • Objection: Object to our processing of your personal data in certain circumstances
To exercise these rights, please contact us at support@anemoialabs.com. We will respond to your request within 30 days.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. You can delete your account at any time through the app settings, which will initiate the removal of your data from our servers within 30 days.
We may retain certain information for legitimate business purposes or as required by law, even after you delete your account. However, this information will be anonymized where possible.
7. Children's Privacy
Our service is not directed to children under 12 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from your child, please contact us so we can promptly remove the information.
8. International Data Transfers
Your information may be stored and processed in any country where we operate or where our service providers maintain facilities. By using our app, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.
9. Cookies and Similar Technologies
We use tracking technologies within our app to analyze usage patterns, remember your preferences, and provide personalized experiences. You can control certain tracking features through your device settings.
10. Changes to this Policy
We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page, updating the "Last Updated" date, and, where appropriate, notifying you via the app or email.
We recommend reviewing this Privacy Policy periodically for any changes. Changes are effective when posted.
11. Contact Us
If you have any questions about this Privacy Policy, your account or our data practices, please contact us at: